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Things you Need to know while Doing SEO for google.co.uk

seo expert london

In this article, I will explain the priorities for working on an SEO campaign from a customer service perspective, so that you can work on these same priorities for yourself.

When we start working with a client, our goal is to show a ranking improvement as quickly as possible. This is likely to be your goal as well.

If you would like us to recommend your top SEO Expert London  priorities, then request a digital audit.  I will point out the areas you should focus on first to get the fastest results. You will have access to a video that analyzes your website, the critical points for SEO improvement and competition and I will give you a priority action plan at the end, which you can follow to achieve your sales objectives.

SEO Strategy: Review the website:

Before doing any search engine optimization, it is a good idea to analyze the performance and suitability of good internet practices on the website. Everything below will be crucial to the success of your SEO campaign, so if any aren’t in place, you know where to start:

– The website is user-friendly, with responsive web design and complying with the W3C Olympic minimums (usability standards for the creation and interpretation of content for the Web)

– Does the website have separate pages that target each of your main product or service areas?

– Does each page have at least 600 words of text? This is a simplistic definition, but it’s useful to realize that 1 paragraph with 60 characters doesn’t work in the eyes of google.co.uk.

– Does the website have a blog or any updated content area?

– Is it immediately obvious, on every page of the website, what your business does and who it is for?

In almost every marketing analysis I carry out, I end up suggesting greater clarity in the text on the website pages. Your visitors may not be familiar with your business and may be so distracted and busy that they cannot interpret the information and discover whether or not your services can be of added value.

In digital marketing, clarity is a highly valued skill

If your website doesn’t have well-ranked pages on google.co.uk, you’re a long way from being where you need to be.

It might be a good time to evaluate building a website where you have 100% control to go into the CMS (website content manager) and make the necessary changes. It can be faster (and sometimes even cheaper) to build a website from scratch than to deal with web designers who don’t understand SEO.

Sometimes it’s a difficult decision, particularly if funds are tight or if the previous programmer is a close friend or family member.

However, business is business, and looking back you will see that it was one of your best business decisions.

Based on my various articles on SEO, you already know that I recommend WordPress to have full control over content and structure in a simple and non-technical way.

Best Keywords for SEO:

The aim is to identify the keywords and keyword phrases that you want to use to better position your website pages. This keyword research should be closely linked to your competition analysis.  As your most successful competitors can be a rich source of keywords to consider.

Spend time researching using the phrases your customers are most likely to search for and notice:

– What keywords do your closest business competitors seem to be ranking well for?

– How aggressive are these phrases? What pages on your websites are showing (i.e., is it a blog post? product page? service page? your home page?)

 

How much text is on the pages that rank highest?

 

– Are there many ads that appear for these phrases? This may imply a commercial intent.

– Use a keyword tool and study the estimated search volume. If you could take first place, you could capture 30-35% of that traffic.

You’ll want to go through the keyword research process outlined in Section 1 to come up with your keyword list. Be aware that you will probably develop them over time, it is not a matter of selection and the next day your website pages are already in the top positions of the google.co.uk rankings.

Ad Campaign:

If you’re already running a google.co.uk ad campaign and have data on the keywords that generate the most conversions for you, this is really useful information to guide your SEO keyword research.

We can manage a PPC campaign in conjunction with an SEO campaign to obtain information about which phrases are proving to be most profitable, because these are not always the phrases that have the highest search volume or the highest competition.

Competitor Analysis:

Next, we want to size the business for each of these phrases or keywords.

Get to know competing sites well:

– Do you use different pages for each product or service, or is everything on one page?

– How is the website structured?

– Are there many pages all linked from the home page or do you scroll through different levels of pages to find more and more specialized content?

– Do they have pages at different levels or is everything on one level?

– How popular are social networks? Do they have a lot of interaction?

– What do your meta descriptions, title tags and keywords say on your top ranking pages?

– How big is the website? Do you have many pages? Do you have many pages on your blog? What are the topics?

– What does your connection profile look like? Use Open Site Explorer, ahrefs or SEMrush to see the type of links. What is the authority level of these sites?

Just by investing time analyzing and tracking your most successful competitors, you’ll start to pick up ideas and build your own awareness of what it takes to win in your market.

 

 

 

 

 

 

 

 

 

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