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Plan your SEO strategy for positioning on Google.co.uk

London SEO Expert

Plan your SEO strategy for positioning on Google.co.uk


This content will become even more useful if you have a website, to plan your SEO strategy for positioning on Plan your SEO strategy for positioning on Google.co.uk. Like all marketing projects, for an initiative to be successful, processes are necessary.  It must start with research and a solid plan. Without first defining your goals and devising a robust strategy to achieve them, it is impossible to create a successful marketing campaign.

Here are some important questions and write down the answers so you always have them in mind:

What is the objective of better positioning your brand in Plan your SEO strategy for positioning on Google.co.uk rankings?



Search Engine Optimization of Websites:

This is the time when we need to delve deeper into the topic of optimizing your website, covering areas such as optimizing your page titles and meta descriptions on each one.


– Increase the amount of text and add uniquely written information to product pages.

– Ensure that your most relevant keywords are used throughout your website, particularly in page titles.

– Check that these titles use the correct H1, H2 and H3 tags.

– Check if you have a sitemap and if it was submitted through Plan your SEO strategy for positioning on Google.co.uk Search Console.

– Add additional pages if necessary to target more competitive or commercial phrases.


Website optimization is an ongoing process, particularly if you have a large platform. As long as the main pages are well optimized, it’s okay to return to product pages and less important pages later to, for example, increase the amount of text.


Links for beginners (link building):


Basic links (company/business directories and social media pages) should also be one of the first factors to check. These are the quickest to be created or changed to make a small first contribution to having greater authority in the eyes of Plan your SEO strategy for positioning on Google.co.uk.


Intermediate level links:


For most companies, content marketing will make up the bulk of ongoing SEO work, but it will never be “finished” because there are always more posts and angles that can be explored. It is in this particular area that even large companies with dedicated marketing departments tend to consider outsourcing, as the time and energy required to gain exposure to dominate a competitive market is beyond their reserve capacity.


The first step should be thematic research. I recommend creating a content calendar to start planning your article angle.


Next, you will want to start compiling a list of websites on which you would like to propose publishing the content you have designed (which will contain links to your website pages). These could be blogs, magazine sites, news sites, or industry-specific sites like trade magazines, depending on your products and services. Place contacts in an Excel document to manage collaboration and dissemination proposals in an organized way and keep track of the people you want to contact, article ideas and subsequent analysis of results.


Competitive intelligence in digital – How to make selling easy?


If you don’t already have a consistent blog, now is the time. Remember that quality is more important than quantity, so if you publish one or two in-depth posts every month and they start to rank for commercial intent phrases, that’s a great start.

Measure Progress:

Perform a quarterly check-up to realign SEO work with business goals. If you are pressed for time, you can move these check-ups up to every six months. Everything we are doing is designed to increase leads or sales and not just  Google.co.uk rankings.

It is common for the results of the keyword control we are targeting to change over time, nothing is fixed.

Over time, it’s natural for your London SEO Expert focus to change.

Maybe add more products or services and these will have different keywords that you would like to rank for.

You may begin to dominate the rankings for less competitive, longer-tail phrases, giving you the confidence to shift your focus to shorter-tail, higher volume, and more competitive phrases.

You may start to reach the saturation point of your top business phrases and decide to build a knowledge base on your website to attract traffic from people further up the funnel. All reviews and reflections are encouraged, as very few SEO campaigns should remain static.

SEO Learning:

Don’t forget the reason for learning SEO in the first place; The details are important, but there are processes. I often see readers, business owners and marketers lost in endless articles, forums and blog posts and not making any progress with their projects or goals.

You can accelerate your learning curve with my SEO course or with the countless content I wrote in detail on my blog about search engine optimization.

Have a propensity for action. The most successful professionals are those with a positive and proactive attitude and who put their new knowledge into action.


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